Festive Good Food Show
The Festive Good Food Show returns to Birmingham NEC, offering a delightful celebration of Christmas flavors and culinary inspiration. Visitors can explore a vast marketplace of seasonal products, enjoy live cooking demonstrations from top chefs, and participate in engaging workshops and tastings. It's the perfect event to discover festive treats, find unique gifts, and immerse yourself in the holiday spirit.
What to Expect
Christmas food show with culinary inspiration and seasonal shopping
Event Details
Duration
9:30 am - 5:30 pm (5:00 pm Sunday)
Ages
All ages (under 18s must be accompanied by an adult)
Timed Entry
No
Organizer
Immediate Media Company
Food & Drink
Food trucks and beverage vendors available on-site, extensive exhibitor offerings.
Local Insight & Ratings
Family Friendly
Best For
Food enthusiasts, families, holiday shoppers
Vibe
Festive, culinary, inspiring, bustling
Energy Level
Moderate
Budget
$$
Photo Friendly
Weather Sensitivity
None
Location
Know Before You Go
- Tickets: $$ – Get tickets
- Parking: Extensive on-site parking is available at the NEC, with over 16,500 spaces. Parking can be booked in advance. VIP ticket holders receive VIP parking. Accessible parking is available for Blue Badge holders.
- Accessibility: The NEC is accessible to wheelchair users via ramps and lifts. Accessible parking is available for Blue Badge holders. Mobility hire for wheelchairs and electric scooters is available. Signed sessions will be offered across main theatres and stages. Accessible toilet provisions are available.
- Pets: No pets allowed
Tips & Advice
- Book tickets in advance to secure your spot and get the best prices, as early bookers receive a free cookbook.
- Check the chef and expert timetable carefully when planning your visit, as the line-up varies by day.
- Consider purchasing Big Kitchen seats or other extra experiences separately, as they are not included in general admission.
- If you are registered as disabled, you are entitled to a free carer ticket; bring proof of eligibility on the day.
- Arrive early to make the most of the show floor, including free stages and exhibitor browsing, and to collect your free welcome gifts.
Special Events & Promotions
- First 9,500 bookers receive a free cookbook.
- Groups of 10 or more can save up to 25%.
- Good Food Magazine subscribers can claim one FREE entry ticket for a guest (offer ends July 15, 2026).
Quick Actions
Frequently Asked Questions
How do I book tickets?
Tickets are available online via See Tickets. Booking in advance is strongly recommended for the best prices and to guarantee entry. The first 9,500 bookers receive a free cookbook.
What are the ticket prices?
Adult tickets range from £23.25 to £24.50 plus booking fee, depending on the day. Children aged 5-17 are £5 plus booking fee, and children aged 0-4 are free. VIP tickets are also available for those aged 18+.
When and where is the Festive Good Food Show?
The show takes place at the NEC, Birmingham from 26-29 November 2026.
What is included in my general admission ticket?
General admission includes full access to the show floor, free stages, Fabulous Food Finds Tasting Theatre browsing area, all exhibitors, and free welcome gifts like a recipe booklet and gingerbread man. Big Kitchen seats and workshops are booked separately.
Is the show suitable for children?
Yes, families are very welcome. Children aged 0-5 go free, and children aged 6-17 have a reduced ticket price. Under 18s must be accompanied by an adult.
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Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.