Rotary Lights
Experience the dazzling Rotary Lights display in La Crosse, Wisconsin, a beloved holiday tradition featuring over 3 million lights. Visitors can drive or walk through Riverside Park to witness the spectacular illumination. Enjoy special activities like carriage rides, hayrides, ice skating, and visits with Santa. Admission is free, with donations of food and cash encouraged to support local food pantries.
What to Expect
Over 3 million lights in a free, drive-through holiday display.
Event Details
Duration
5:00 PM - 10:00 PM daily (exceptions apply)
Ages
All ages
Timed Entry
No
Organizer
Rotary Clubs of La Crosse
Food & Drink
Hot chocolate, other hot drinks, and cookies available for sale in the gingerbread house. Chili Revolution food truck on-site. Numerous restaurants downtown.
Local Insight & Ratings
Family Friendly
Best For
Families, couples, holiday enthusiasts
Vibe
Festive, magical, community-oriented
Energy Level
Low (driving/walking)
Budget
$
Photo Friendly
Weather Sensitivity
Moderate (ice skating is weather-dependent, outdoor activities)
Location
Know Before You Go
- Tickets: FREE
- Parking: Street parking is available near Riverside Park, with several parking ramps within walking distance. A parking lot is available on the north end of the park when there is no line. Parking may be difficult on busy weekends.
- Accessibility: The display is in a public park with sidewalks and ramps. Warming shelters have a wood chip path with a small step. The Santa House has metal grate ramps and no steps. Parking is street or ramp parking. Visitors can also drive through the display.
- Pets: Yes, as long as they are on a leash.
Tips & Advice
- Visit on a weekday evening (Monday-Thursday) to avoid the longest lines, especially if you prefer a less crowded experience.
- Check the 'Events Schedule' for specific dates and times for activities like carriage rides, hayrides, and live entertainment, as these are not available every night.
- Consider arriving before 5:00 PM on busy nights to get a good spot in line, or be prepared for potential traffic delays.
- Bring non-perishable food items or cash donations to contribute to local food pantries, as this is a key part of the event's mission.
- Dress warmly in layers, as you may be walking or waiting in your car, and Wisconsin winter weather can be unpredictable.
Special Events & Promotions
- All Abilities Night on November 30th with subdued lights and music.
- Opening night parade and fireworks on November 27th.
- Santa and reindeer visits nightly through December 23rd.
- Select nights for Live Nativity, Carriage rides, and Hay rides.
- Free s'mores available nightly near the giant snowman.
Quick Actions
Frequently Asked Questions
What are the hours of operation?
The display is open nightly from November 27, 2026, through December 31, 2026. Gates open at 5:00 PM daily and close after the last car in line at 10:00 PM, with exceptions for Christmas Eve (5-9 PM), Christmas Day (5-9 PM), and New Year's Eve (5 PM-1 AM).
Is there an admission fee?
Admission is free! Visitors are encouraged to make voluntary cash or non-perishable food donations as they exit to support local food pantries.
Can I walk through the display?
Yes, you can walk through the park at any time, but the display officially opens to vehicles and pedestrians at 5:00 PM. Walking is a great way to experience the lights up close.
Are pets allowed?
Yes, pets are welcome as long as they are kept on a leash. Be mindful that the park can be very busy on weekend nights.
What food options are available?
Hot drinks and cookies are sold in the gingerbread house, and the Chili Revolution food truck offers chili and mac & cheese. Many downtown restaurants are also within walking distance.
More Christmas Events Near La Crosse
More Christmas Events near La Crosse
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.