Ford Holiday River Parade
The 45th Annual Ford Holiday River Parade illuminates the San Antonio River Walk with a spectacular display of decorated floats and 200,000 lights. This cherished tradition, themed 'Holiday Wishes Come True,' celebrates the Witte Museum's centennial. Join Santa and Mrs. Claus for a magical evening that officially ushers in the holiday season.
What to Expect
Illuminated floats on the River Walk with Santa and Mrs. Claus.
Event Details
Duration
Parade begins at 6 PM, lights on through early January
Ages
Children aged 2 years or older require a ticket.
Neighborhood
River Walk
Timed Entry
No
Organizer
Visit San Antonio
Food & Drink
Many restaurants along the River Walk offer dinner packages. Food and beverage vendors may be available.
Local Insight & Ratings
Family Friendly
Best For
Families, couples, holiday enthusiasts
Vibe
Festive, magical, traditional
Energy Level
Moderate
Budget
$$
Photo Friendly
Weather Sensitivity
High
Location
Know Before You Go
- Tickets: $$ – Get tickets
- Parking: Free viewing areas are available on a first-come, first-served basis on the east side of the River Walk between Pecan Street and Richmond Avenue. Visitors should bring their own chairs.
- Accessibility: ADA tickets are available in specific sections including Tobin Center, Hotel Valencia, Main Plaza, International Building, Hugman’s Oasis, Homewood Suites, Briscoe Western Museum/Venue Villita, Arneson River Theatre, and Alamo Street Bridge.
- Pets: No pets allowed (service animals welcome)
Tips & Advice
- Arrive early to secure a spot in the free viewing areas, as they are first-come, first-served. Bring your own chairs for comfort.
- Consider booking a dinner package with a River Walk restaurant for a convenient and festive dining experience before or after the parade.
- Check the specific ADA accessible viewing areas in advance if needed, as they are located in various sections along the parade route.
- Strollers, ice chests, and carriers are not permitted on the River Walk during the event, so plan accordingly.
- The parade officially kicks off the holiday season, with the River Walk lights remaining illuminated through early January, offering extended enjoyment.
Special Events & Promotions
- Witte Museum as Grand Marshal celebrating 100th birthday
- Dinner packages available from River Walk restaurants
- Volunteer opportunities to help bring the parade to life
Quick Actions
Frequently Asked Questions
What is the theme for the 2026 Ford Holiday River Parade?
The theme for the 2026 Ford Holiday River Parade is 'Holiday Wishes Come True,' coinciding with the Witte Museum's 100th birthday celebration.
Where can I find free viewing areas for the parade?
Free viewing areas are available on the east side of the River Walk between Pecan Street and Richmond Avenue. These are available on a first-come, first-served basis, and visitors should bring their own chairs.
Are there any restrictions for attending the parade?
Yes, children aged 2 years and older require a ticket. Strollers, ice chests, and carriers are not allowed on the River Walk during the event.
Can I purchase food and drinks at the event?
Many restaurants along the River Walk offer dinner packages, and there may be beverage vendors available. It's recommended to check for specific dining options.
When do the holiday lights on the River Walk turn on?
The parade and river lighting ceremony take place on November 27, 2026, and the 200,000 holiday lights will brighten the River Walk from sundown to sunrise through early January.
More Christmas Events Near San Antonio
More Christmas Events near San Antonio
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.