Downtown Santa Cruz Holiday Parade
The Downtown Santa Cruz Holiday Parade marks the official start of the winter holiday season. This beloved annual tradition showcases local schools, youth organizations, and nonprofits, drawing over 3,000 spectators to witness the festive procession. Participants can register their groups to join the parade, which features an official Santa Claus at its grand finale.
What to Expect
Traditional holiday parade kicking off winter celebrations.
Event Details
Duration
2 hours
Ages
All ages
Neighborhood
Downtown Santa Cruz
Timed Entry
No
Organizer
Downtown Association of Santa Cruz
Local Insight & Ratings
Family Friendly
Best For
Families, community groups
Vibe
Festive, traditional, community-oriented
Energy Level
Moderate
Budget
$55
Photo Friendly
Weather Sensitivity
Rain or shine
Know Before You Go
- Tickets: $55 – Get tickets
- Parking: The Downtown Association is not responsible for parking. Please pay close attention to time limits in downtown lots and meters. Do not park in the Ace Hardware parking lot. Ace Hardware Parking Lot is recommended as a drop-off only point for children.
- Pets: Animals: If any dogs, horses, or other animals will be in the parade, participants will be required to clean up after the animals.
Tips & Advice
- Register your group early, as parade participation closes on November 6th or when maximum capacity is reached.
- Ensure your group's entry description is accurate, as deviations on the day of the parade may result in disqualification.
- Remember that throwing candy, toys, or flyers into the crowd is prohibited by the City of Santa Cruz.
- If bringing animals, be prepared to clean up after them to ensure a pleasant experience for all attendees.
- Arrive at the staging area between 8:30 and 9:00 AM to check in your group, with earlier arrival recommended for larger vehicles or floats.
Special Events & Promotions
- Sponsorship opportunities available at Silver ($550), Gold ($850), and Platinum ($2500) levels.
- Parade registration closes November 6th or when maximum capacity is reached.
Quick Actions
Frequently Asked Questions
What is the registration fee for parade participants?
The fee varies: $55 for not-for-profit youth programs, schools, and Downtown Association Members; $110 for non-commercial community groups and for-profit youth programs; and $220 for all other groups. Sponsorship opportunities are also available.
Can we throw candy or promotional items to the crowd?
No, the City of Santa Cruz prohibits throwing candy, toys, fliers, or advertisements into the crowd.
Where should participants check in on the day of the parade?
One representative from your group should report to the staging/information booth located on the corner of Pacific Ave. and Spruce St. between 8:30 and 9:00 AM.
What are the rules regarding vehicles in the parade?
Each group is allowed one vehicle. All vehicles must be in place by 9:00 AM. Vehicles emitting noxious fumes are not permitted. Special requests for more than one vehicle should be sent to marketing@downtownsantacruz.com.
Are pets allowed in the parade?
If animals are part of your group's entry, participants are required to clean up after them.
More Christmas Events Near Santa Cruz
More Christmas Events near Santa Cruz
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.