Santa's Grand Arrival Parade
Get ready to usher in the holiday season at University Town Center Sarasota's Santa's Grand Arrival Parade on Saturday, November 14, 2026. This vibrant event invites local schools, clubs, and businesses to showcase their festive spirit along N Cattlemen Rd. with the theme 'Home for the Holidays.' Compete for a chance to win from $75,000 in prizes.
What to Expect
Santa's Grand Arrival Parade with $75,000 in prizes
Event Details
Duration
Event day
Ages
All ages
Timed Entry
No
Organizer
University Town Center Sarasota
Food & Drink
Food trucks and beverage vendors available on-site
Local Insight & Ratings
Family Friendly
Best For
Families, community groups, businesses
Vibe
Festive, cheerful, community-oriented
Energy Level
Moderate
Budget
$$
Photo Friendly
Weather Sensitivity
High
Location
Know Before You Go
- Tickets: $$ – Get tickets
- Pets: No pets allowed
Tips & Advice
- Review the parade rules and regulations thoroughly before submitting your application to ensure your entry meets all requirements.
- For commercial participants, the registration fee is $250, while nonprofits pay $100. Dance studios, school marching bands, and school groups can participate for free.
- Ensure your insurance documents meet the specified requirements and are emailed to DILLON@eventfest.com by the October 12, 2026 deadline.
- The parade theme is 'Home for the Holidays,' so consider how your float or participation can best represent this warm and joyful concept.
- Check the 'Awards Categories' PDF for details on how to maximize your chances of winning a portion of the $75,000 in prizes.
Special Events & Promotions
- $75,000 in prizes for parade participants
- Theme: 'Home for the Holidays'
Quick Actions
Frequently Asked Questions
What is the deadline for parade applications?
Applications are due by October 12, 2026.
What is the theme for the 2026 parade?
The theme for the 2026 Santa's Grand Arrival Parade is 'Home for the Holidays.'
How much are the registration fees?
Commercial/for-profit businesses: $250. Nonprofit organizations: $100. Dance studios, school marching bands, and school groups: Free.
Who should I contact if I have questions?
For questions, you can contact marketing@utcsarasota.com.
Where is the parade located?
The parade takes place along N Cattlemen Rd. at University Town Center Sarasota, located at 210 North Cattlemen Road, Sarasota, FL 34243.
More Christmas Events Near Sarasota
More Christmas Events near Sarasota
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.